Problem
Small firms run on paper, people, and processes that kill billable time.
- Many small firms still rely on paper invoices, mailed checks, and manual retainer billing.
- Scheduling and intake are human-intensive — staff chase down clients, follow up by phone/email, and track time by hand.
- IOLTA compliance is unforgiving — using Stripe or PayPal can mean disbarment if fees touch trust funds.
- Current tools are either outdated and clunky (LawPay) or overbuilt for small firms (Clio).
Lawyers spend hours on work that generates zero revenue and risks their license.
Solution
Blawby: The modern operating system for small law firms.
- IOLTA-compliant payments that protect client trust funds and attorney licenses.
- AI-driven intake, scheduling, and follow-up that replaces manual staff work.
- Automated retainer management & billing — no more paper checks or spreadsheet chasing.
- Lightweight matter management that small firms actually adopt.
Blawby frees lawyers from admin so they can bill more, stress less, and stay compliant.
Product Features
- Payments & Billing: Seamless invoicing, secure client payment links, and highly competitive 1.4% transaction fees with full IOLTA compliance.
- AI Intake Agent: Intelligent, conversational intake capturing critical legal context, classifying matters, and facilitating immediate fee capture.
- Automated Escalation: Proactively flags sensitive or complex matters for immediate human review, ensuring compliance and quality.
- Configurable Admin Panel: Empowering firms to customize services, pricing, jurisdictions, and branding with unparalleled ease and speed.
AI Intake Interface
Figure 1: AI-powered intake chatbot interface showing intelligent conversation flow and matter classification
Market Opportunity
- $437B U.S. Legal Services Market
- 70% of attorneys in small firms
- 10%+ CAGR in legal tech adoption
- AI tailwinds accelerating automation demand
Market Size Analysis
TAM: $437B • SAM: $30.6B • SOM: $500M
Revenue Impact — With Blawby vs Status Quo
- With Blawby: small firms recover ~21% more net revenue by Year 3 vs status quo.
- For a 5-lawyer firm: that's $315k+ per year recaptured instead of lost to admin.
Business Model
- SaaS: $40 / user / month
- Payments: 1.4% fee per transaction
- Social Impact: 50% discount for nonprofits
- Expansion: AI legal support, multilingual, compliance
Revenue Model (Yr 2 Projection)
$378K from payments • $96K from subscriptions
Product Interface Gallery
Figure 2: Streamlined invoice creation interface with automated client and matter selection
Figure 3: Professional invoice delivery system with customizable messaging and secure payment links
Figure 4: Comprehensive invoice management dashboard with real-time payment status tracking
Figure 5: Client-facing payment portal with secure IOLTA-compliant transaction processing
Traction & Validation
- Beta client live: North Carolina Legal Services (NCLS)
- Revenue proof: $10k+ processed in first month
- Retention: NCLS continues subscription through development
- Roadmap: Matter Management live, Scheduling rolling out
Client Management Interface
Figure 6: Client management interface showing organized contact information and matter associations
Figure 7: Intuitive client onboarding form with automated data validation and matter linking
Figure 8: Comprehensive matter management system with case tracking and billing integration
Team
Chris Luke – Founder & CEO
- 15+ years SaaS, data & analytics expertise
- Former CTO, featured speaker at Google AMP Conference
- Build-in-public strategy on Twitch
Gitesh – Lead Software Engineer
- 1+ year dedicated, unpaid technical leadership
- Quality assurance & architectural guidance
- $50k/year salary (no equity) upon funding
Competitive Landscape
| Product | Strengths | Weaknesses | Blawby's Advantage |
|---|---|---|---|
| Clio | Robust feature set | Complex, limited AI functionality | AI intake + modern UX tailored to small firms |
| LawPay | Trusted for legal payments | No intake, matter, or scheduling tools | Unified platform from intake to payment |
| Rocket Matter | Legal-specific workflows | Outdated interface, expensive tiers | Competitive pricing + clean, efficient UX |
Blawby stands out by delivering a lightweight, purpose-built, and vertical-first solution that combines modern UX with deep legal-specific automation, offering unparalleled efficiency and ease of adoption.
Go-To-Market Strategy
- AI Intake Funnel (ai.blawby.com): Paralegal agent builds cases, saves consumers time/cost, and routes leads to lawyers
- Lead Engine: Consumers shop around → drives lawyer signups & payments adoption
- Outbound Sales: Founder-led cold calling to small firms & nonprofits
- Growth Levers: Applying for $10k/mo Google Ads Grant to scale search traffic
Financials & Use of Funds
Financial Projections & Runway Analysis
Revenue grows 174% in Year 2, reaching $1.6M by Year 5. Controlled burn scaling with team growth ensures 16+ months runway and positive cash flow from Year 3.
Revenue Sources Comparison
Payment processing drives 78% of revenue in Year 1, scaling to 80% by Year 2. SaaS subscriptions provide predictable recurring revenue foundation.
Use of Funds ($200k Investment)
Investment Ask
- Raising $200k pre-seed to finalize onboarding, scale GTM, and validate recurring revenue
- Structure: SAFE or priced round
- Equity: 15% target
- Use of Funds: Team, customer acquisition, infra, legal
Vision & Roadmap
- Now: Payments, AI-powered Intake, Matter Management (live)
- Next: Scheduling, Onboarding, Multilingual Intake
- Future: Proprietary Legal AI, Collaboration Tools, Document Workflows, Case Summaries
- Vision: Blawby = the OS for small law firms
Why Blawby
Why we win — not just why the product works
This is where you lean into your edge vs competitors + credibility:
- Radical transparency: building in public on Twitch → engaged community & trust
- Technical depth: 15+ years SaaS/AI experience + open source contributions
- Early validation: live beta client, $10k+ processed revenue
- Capital-efficient execution: founder-led growth, lean burn rate
Positioned to scale quickly with minimal capital
Blawby is uniquely positioned to become the operating system for the 70% of lawyers practicing in small firms.